All posts tagged: sharing economy

The Companionship Of The Dough.

Published by Angelica

I have mentioned in a previous post how I picked up sourdough baking last spring. What defines sourdough baking and makes it critically different to any other cooking specialty is that you don’t just embark on its practice, you rather start a partnership with its material object and its very real sticky substance. It’s not an abstract hobby and it comes with all the responsibility of  adopting a living being (mono-cellular as is) that needs to be looked after. You think that buying a yearly subscription to your local gym will feel binding enough to actually have you going to pilates at least a couple of times per week, but knowing that your instructor won’t starve to death if you desert your class will probably entitle you to keep watching tv-series instead. Try ignoring your cat when it’s hungry, on the other hand, and let me know what really gets you off your couch.

Sharing and the city.

Published by Angelica

In the spring of 2005 I was dealing with my first real job in a communication agency. My office was in a business incubator located in a repurposed industrial site out of town; quite a charming setting, although hard to reach by public transport. As I stood waiting for my bus to the city after the working day, I would watch rows of cars leave the premises; nearly all of them left in my same direction and had no passengers. That patent waste of fuel, space, money and time (this latter being on me) kept nagging at me for a few days. As an optimistic 24 years old at the peak of her naivety, I soon worked out what seemed a common-sense solution: I wrote a friendly note introducing myself and my proposal and pinned it to the message-board in the hall of the building, positive that some of the many young and progressive people working there would respond enthusiastically to share car rides and expenses with me.